HOW / WHY?
ArchDaily: In Praise of Drawing: A Case for the Underrated Craft:
Architizer: Four Common Problems With Architectural Renderings:
Archipreneur: How Jim Keen’s Hand Drawn Illustrations Stand out from Renderings:
WHY HAND DRAWING?
Because it's all so very boring ...
Computer renderings are so dated. Everything looks the same these days. Aren't you tired of it? I know clients are, they tell me all the time. Do we really need more super saturated photo-fakery or misty mountain scenes?
No. Your client has seen it all before and so have you. Renderings no longer impress, they are the same old stuff, been there, done that.
Because the same old presentations give the same old results ...
Ever wondered why you your work has such a hard time standing out from the competition? It's because presentations all look the same these days. Same old illustrator diagrams, same old renderings. How can a client pick a winner among all the repetition?
Because it's time to break free ...
I've seen clients obsess over door materials or carpet colors hundreds of times while ignoring the actual design. Why? It's because renderings are so common all impact has been lost and once the wow has gone all that is left are the details. They can't see the wood for the trees.
Because without clear, direct communication of your idea any image is a wasted opportunity ...
My approach has grown from over 20 years presentation experience to communicate the simplicity of space, materials and light without the images distracting from the design. My illustrations will completely change how a client interacts with your work.